Unique Fitness & Lifestyle were looking to rebrand to Unique Fitness. Their aims were to increase awareness of the gym, raise brand recognition, create a cohesive and consistent look and feel for the gym and it’s communications, and increase and maintain membership figures.

The assets they required for the rebrand were:

  • Logo
  • Internal & External Signage
  • Membership Cards
  • Posters & Plasma Screens
  • Social media headers
  • Uniform

ID worked on a variety of concepts, and the one they chose was ‘it’s all about U’. This concept focused on the individual, their uniqueness and what they could achieve and become. We used the ‘U’ as a bold logo that could be used in the new strapline, striking photography of real people rather than typical gym stock photography, and a bold colour palette of coral, black and white.