Campaign – Bradford Immunisation Preparation Programme

The Bradford Immunisation Preparation Programme (BIPP) has been created out of a need to address health inequalities experienced by people with learning disabilities.

Bradford’s School Nursing Special Needs team approached ID as they were looking for a way to create a pack which included methods and resources that have been developed to work with young people in special needs schools who are frightened to have their immunisation shots.

This pack included a branded syringe, logo, storyboard ‘strip’ for use with injections and nasal spray, information guide, stickers, flip charts and pop up banners.

ID worked on a variety of ideas in line with their brand guidelines to produce an engaging pack.